No shock there. A recent study shows 71% of people are worried AI might take their jobs. But here’s the plot twist: fear is morphing into action. Compared to just a year ago, the mindset shift is seismic. The conversation isn’t if AI changes the game, it’s how fast you adapt. With Goldman Sachs predicting GenAI could boost global GDP by 10%, the opportunity is loud and clear.

AI isn’t just a buzzword anymore, it’s a creative weapon. Like it or not, it’s forcing everyone (even the die-hards) to rethink everything. The gatekeepers are gone. The playing field? Leveled. For brands, marketers, and agencies, this means creativity at the speed of thought, scaled, amplified, and impossible to ignore. Accenture’s calling it: companies leading the AI race are growing 4.7x faster than those dragging their feet.

Here’s the thing, this isn’t about slashing budgets or cutting corners. Play that game and you’ll lose the real prize, the creative edge. The truth? Average work won’t cut it anymore. Great creativity is now non-negotiable. The winners will be the ones who move fast, think smart, and go bold.

At STK, we’re already deep in, building a hybrid model where traditional craftsmanship collides with next-gen AI. We’re solving complex production challenges, pushing creative boundaries, and delivering results that hit hard. Our partners? They're already seeing the ROI, creatively and commercially.

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We crashed into 180 The Strand with UK Advertising for a three-day deep dive into the future, and yeah, AI stole the spotlight. Again.