The media landscape is changing at an unprecedented pace, fuelled by platform diversity, audience fragmentation, and ever-growing demands for content. Brands must adapt, or risk irrelevance.

The implications of these truths are clear: mediocrity has no place in the attention economy. With 50% of UK TV ads failing to elicit emotional responses and bespoke platform strategies delivering significantly higher returns, there’s no excuse for one-size-fits-all approaches.

Brands don’t just need ads—they need visual experiences that resonate emotionally, command attention, and are tailored for each platform. This means understanding the nuanced rules of TikTok, CTV, Instagram Reels, and beyond in order to deliver results for brands.

At STK, our platform-first approach ensures that your creative adapts seamlessly, combining speed with quality.
We don’t settle for visibility; we aim for memorability. Whether it’s a 6-second TikTok or a full-length cinematic ad, we deliver work that grabs attention and transforms it into action.

THE TAKEAWAY?

Brands that succeed are those that embrace the evolving platform landscape, invest in understanding each platform’s unique nuances, and focus on creating impactful, long-lasting ideas that resonate emotionally and can be seamlessly adapted across multiple platforms.