The Go Ahead Group (GAG) were struggling to be seen by 18-35 year olds and shrug off a male dominated driver image. Traditional creative approaches and internal challenges were stopping the brand moving forwards. STK were trusted in taking the brand into the unknown, to create an Ad for a younger, more diverse, Gen-Z audience. Using our own research and insight to uncover genuine audience motivations, this shaped and developed our approach that would see the brand talk to this audience in a way they never had done before.

GO AHEAD GROUP.

24 Unique pieces of content.

5 Weeks from brief to delivery.

Multi-platform campaign.

TRUSSELL TRUST.

Teaming up with our friends at Twelve we developed an emotive and inspirational narrative designed to empower viewers to sign up and help Trussell Trust end hunger for good. Our cinematically-minded approach focused on 3 protagonists, with each one representing a different type of volunteering and showing the audience how many ways there are for them to make a difference.

Shot over a single day shoot across 3 London locations, we delivered a suite of 15 films for online, DOOH and social.

15 Unique pieces of content.

6 Weeks from brief to delivery.

3 platform-ready creative EXECUTIONS.

Multi-platform campaign.